Since its introduction in 2010, 500'000 Apple iPad's have been sold in America.
If you own an iPad you will be very useful for comments! I want to find out what you think of the effectiveness of advertising on the iPad.
At the beginning of a new found technology, it proved challenging for advertisers to understand how to best suit advertising to this new technological advancement. Newspapers, magazines and web publishers are now finding ways of utilising communication opportunities of iPads. “tablet apps” have been designed to grab audiences using the device.
Beautiful interactive advertisements in electronic versions of magazines and newspapers are seen to be eye-catching to viewers and attempt to capture imagination and attention. Do you agree?
So what is the iPad used for?
1. Reading e.g books
2. Watching e.g films
3. Working e.g showing documents and emailing
4. Browsing e.g online shopping
5. Learning e.g. interactive text books
6. Playing games
7. Communicating e.g facebook
8. Controlling e.g other devices such as you lights and heating
As you are aware of, the iPad can be used anywhere and everywhere. Over 10 years ago Steve Jobs wanted to create a device to let people control elements of their everyday lives, the iPad is a great example of this.
The video below shows the transformation of publishing today and suggests how users can endulge in advertising content. An emphasis has been placed on the combination of the interactive and publishing markets.
Multi-tasking and entertainment have helped form new ways of reaching audiences. How we consume media has changed immensely; consumers are seen as more active participants in their consumption patterns. The iPad has encouraged consumers to be interactive and be more involved with advertising. Does this make advertising more effective? or detract away from the core message of the advertised brand?
