Sublime is starting to come together consisting of vibrant colours and vegetables on both sides of his body. Yesterday (Friday 27^th May 2011) Helen worked her magic on his back paws and his legs with her lettuce designs blending lovely shades of green to give it a fresh look. We want to give the lion the effect of walking through lettuce as if its being dragged along with his feet to give our lion a natural look.

More peppers were added to his right barrel with shades of red, orange, yellow and green. It was clear, when finished, that the green pepper needed to have more definition and be darker in order to stand out from Sublime’s lime green body.

Like my initial design where I entered the competition, the vegetables are going to have a darker outline to give them definition and give them an artistic touch. I did this to the tomatoes on the mane to test it out. What do you think?

As a participant in this Pride in Bournemouth event it was my job to stick posters around Bournemouth University to advertise the event. Experience from a previous project for Scream pubs aided me into which areas around University would get the most attention. So I stuck them within restroom cubicles, lifts, cash points and the library. This way students around the university will be stationary for a period of time and will notice the posters.

In order to generate interest and further attempt to catch student’s attention I printed out slips which I created to promote my own blog accompanied by the Subway logo. This will help engage students in the development of Sublime and get them involved!

If you are one of those students thank you for visiting my blog :) please comment about anythingor ask any question to do with Pride In Bournemouth or the Subway Lion who is called “Sublime”. Any vegetables which you think we have left out from Subway which you think will work on the lion?

A further successful day with Sublime...

Below are a few examples of lions currently in the den just to show you the designs from other artists.

After liaising with Helen it was clear that no meat or cheese was allowed to be painted onto Sublime as we were advised, by Subway, to focus on bright and fresh vegetables. The main focus on the painting of Sublime has been on his tomato mane and peppers going from his front left leg to his barrel. Helen and I worked well together constantly changing what section we were doing to create variation and make sure the painting was accurate and something we were both happy with.

A Further Idea

A thought came to mind when I looked at the back of the lion; the yellow tail looked a bit out of place going from the lion’s green body straight to a bright yellow tail. After a visit to Subway (making good use of my Subway vouchers!) I took pictures of the vegetables within Subway. I was inspired by seeing a picture of a piece of pepper which had been sliced. I thought that this, in yellow, would look good placed at the top end of the lions tail. This way the colours can be eased in staying close to the theme of freshness. This way the tail would look like it emerges from the pepper.

Tonight pictures of chillis are going to be printed out in order to obtain the right shape and form of a chilli to place on the lion. More peppers will be added to Sublime varying in colours and tones of green, red and yellow (as shown in the picture below). More detail is going to be added to the vegetables such as lighting effects; painting white dew drops and shimmery surfaces to each vegetable.

Any further ideas or comments are more than welcome!

The development of the Sublime Sublion

Yesterday (24-05-2011) I went to the Lion's Den and was amazed at the designs on the finished lions (I will take some pictures today and post them up) As I look further on I noticed my design on a lion at the far end of the den. After meeting the artist Helen and seeing her at work I felt very proud and was eager to get involved.

Having dicussed the design and what the lion was going to look like in the end I realised some adjusments had been made by Helen which I found very creative and inspiring. I love the effort she put into the lions design and how she integrated the vegetables to look like they blended into eachother (see picture below)

As the painting of Sublime has recently been started, further adjustments to the design might occur. An example of this is the background on the lion's belly which Helen was thinking about painting a lighter shade of green lettuces. After thinking about this coming home, I thought that the design on the lion was a bit too much towards a vegetarian option from Subway. I now think that some sort of meat in the form of meatballs, ham or pepperoni should be incorporated to make it look more mouth-watering. Or, like my previous design, have a variation of the breaded rolls.

Lets see what today brings! Please leave a comment if you have any ideas or interests in the Sublime Subway Sublion! :)

Subway Sublion - Pride in Bournemouth - Summer 2011

I recently won a charitable competition supporting Pride in Bournemouth who, this summer, is raising money for the Born Free Foundation and Julia's house which is a children’s hospice.

"Pride in Bournemouth is a fantastic concept and great way to bring out the best of creativity, businesses and people in Bournemouth!"

Cowlard 2011 (Tandi Creative Media)

It all started when I was around Bournemouth University and thought I would read our students monthly magazine. When I got home I flicked through the pages and came across the competition with a blank lion which caught my eye probably due to the fact that I am South African and lions are part of the Group 5. The subway logo drew my attention in to read on further... what could Subway possibly have to do with a lion? Have a look

As I walked in I realised that the first thing customers see are the photographs of the foods available above and on the walls as well as the fresh bread standing alongside the ingredients enclosed inside the shimmering glass. I then thought that this delicious, fresh and brightly coloured food needed to somehow be in potential consumers faces on the lion, like it is inside Subway. This way the public will see the lion at Pride In Bournemouth this summer and be enticed to come in and try what they have to offer.

I was announced the winner in April (see the Facebook link) and received free subway vouchers and tickets to Pride In Bournemouth. I am very excited to be a part of such a big charitable event and am so happy that I went for the competition.

My rough design:

As you can see my design comprised of cheese, cucumbers, lettuce, meat balls, tomatoes, fresh bread rolls and peppers. I want these colours to be bright with a combination of warm colours as well as fluorescent ones which compliment each other and makes the outlines of the food stand out as if you can touch them.

On the back of the lion I have further incorporated the design of the green Subway promotional/ loyalty card. This is on offer in any Subway and is a way of collecting points and gaining great deals and offers from Subway. The bright green needs to stand out in order to promote the card itself, this way consumers who get the card will feel involved not only with Subway, but with its Subway Sublion. I deliberately did this to create a connection between the Subway brand and Pride In Bournemouth. This pattern should be bright and the white circles should compliment the design on the card. It should be glossy and look attractive to consumers as if they were getting a very special card, only for Subway customers.

Loyalty card:

I will be attending the production of my Lion throught its development and will blog about what went on and what ideas or alterations to the design occur. Please comment and say what you think of my design! I am no artist but I thought the idea was appropriate for the Subway brand, what do you think?

The competition involved having to create a design on the lion which promotes the Subway brand. Yet, Subway’s logo was not allowed to be placed on the lion which gave me a chance to show my creative skills. I went to the Subway in Winton to get inspired for a unique design which I could implement to the colourless lion.